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Cahya Purnomo


The shipping industry plays a major role in world trade, especially Indonesia as an archipelagic country, has not demonstrated superior
performance. This paper aims to propose to the Indonesian shipping industry with sustainable market-ing enterprice as marketing strategy
The approach method by literature review mainly based on the marketing strategy concept of Kotler et al (2008) with meta analysis by other established  iterature. Build upon comprehensive marketing strategy is expected to raise performance due to have sustainable competitive strategic.


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